How HRA, John Knox Village, Beztak Combat Perceptions of Senior Living as Nursing Homes

For all that senior living operators have done to change the perception of the industry, many prospects still conflate independent living and assisted living with nursing homes.

That immediate reaction can have an impact on sales efforts. Operators and their marketing teams then have to make an effort to showcase what the industry is actually like today and how it has changed since a prospect may have moved their own family members into a community.

Read the full Senior Housing News article on how Harbor Retirement Associates (HRA) and others are combating this misconception.