Turning under-performing facilities into profitable and successful communities.
HRA not only accepts the challenge of turning around under-performing properties, we welcome it. In fact, we are quite adept and have a history of reversing negative operational trends. Our operators have developed and implemented leadership strategies and operational best practices resulting in strong margins and occupancy rates. Where turnaround expertise is required, we engage existing teams with a proven approach to leading change. By developing talented and passionate associates, new teams rise to the occasion for the benefit of our residents and the necessary foundation is set for success. Repositioning efforts include:
HRA is well-established as a team with big-company experience coupled with the agility of a regional operating structure. We focus on response time and transparency when turning under-performing facilities into profitable and successful communities, but we never lose sight of our most important motivation – serving seniors. The Core Values of the company are woven into every decision and action, and our managers and associates are always encouraged to remember their commitment to Servant Leadership.