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HRA - Celebrating Senior Living

At HRA Senior Living, we believe that we are called to apply our God-given talents and experience to the creation and refinement of successful senior living communities in which we, ourselves, could envision living. HRA recruits and retains the industry's most talented and passionate associates who understand that our values shape our vision. With recognized expertise in Development, Operations, Clinical Care, Finance, Marketing and Human Resources, our team has the experience and skills required to develop the very best in senior care across the entire spectrum. 

At HRA, all of our associates and care partners are carefully selected, not only for their caregiving knowledge and expertise, but also for their warm and caring hearts. It is our mission to ensure that every resident lives a full, cherished life and our caregivers are an integral part of that goal. Associates are empowered to enhance the lives of seniors in every community and their achievements are celebrated.

Together as an organization, we have collectively adopted and embraced five tenets representing CORE Values for all. Our associates are steadfastly dedicated to our CORE values of respect, attentiveness, integrity, stewardship and excellence. These CORE values draw us together and focus our dedication on creating a meaningful culture for all of our associates. Every day, we strive to make a difference in the lives of our residents and family members by providing meaningful and nurturing care that truly transcends the expected.

Is your existing senior living community failing to reach its true potential? HRA has a proven track record of reversing negative operational trends swiftly and efficiently, while our award-winning in-house marketing expertise can reinvigorate or even reinvent your community brand.

At HRA, we like to say that we truly celebrate senior living every day. And this is evident in our communities, our corporate offices and throughout our entire organization nationwide.

The HRA Value

HRA understands the delicate balance between real estate value and sound property management. Our first priority is always resident care, and we recognize that prompt decisions and enduring commitments define success for our residents, families and investors. Throughout our history of serving seniors, we have placed a strong emphasis on ensuring that the individual needs of each and every resident are met. 

This commitment to care is reflected in the growing number of prestigious national awards we’ve received as an organization. Recently, we received Pinnacle Quality Insight’s 2017 Customer Experience Awards™ in several different categories. These national awards recognize outstanding senior living communities who have consistently received high ratings from respondents. They are the direct result of feedback from our residents and their family members. Awards were received in a number of categories, including Dining Services, Activities, Transportation and Overall Satisfaction. 

Additionally, SeniorAdvisor.com, the leading online ratings and reviews site for senior living communities nationwide, recognized HRA communities for outstanding ratings from residents and their families. Individual HRA associates have also been honored with awards from FLORIDA ALFA, the Florida chapter of the Assisted Living Federation of America. These awards were created by ALFA to recognize assisted living administrators who demonstrate outstanding innovation, achievement and leadership.

Development Experience

Using decades of development experience as a foundation, HRA offers a broad range of options for senior living communities. We provide expertise in the entire spectrum of development from site selection and acquisition to cutting-edge architecture for seniors. 

Our sincere focus on programming innovation also sets us apart from our competition. We are always looking for new and exciting ways to make life engaging, enjoyable, active and easy for our residents and their family members. We have worked hard to create signature programs that we can roll out in each of our communities nationwide. 

HRA is committed to providing residents with a high level of customization. As part of this commitment, we’ve launched the award-winning Chef’s Fare Dining Program. The program features a wealth of options tailored to each individual’s dining preferences. It allows our residents to savor independence and choice with every meal. Our Life Enrichment program offers a wide variety of cultural events, learning opportunities, entertainment options, religious programs and group excursions. We strive to ensure that there’s always something for everyone to enjoy.

As we grow as an organization, we will continue to build on our cornerstones of respect, attentiveness, integrity, stewardship and excellence. At HRA, we celebrate senior living each and every day. We sincerely hope you’ll join the celebration!

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